So you're the customer. The brand guardian. They booked the air time for radio campaign. You have the 23 proposals approved script. You know what you want and exactly what the advertising should be in terms of measurable results and ensure a return. Now is the time to take the business. Only one small problem - you've never been in a recording studio.
For many people the first time in a recording studio is a scary experience. But if you know the basic rules andEtiquette is an experience that is fun and exciting. Not to mention an advantage for your brand.
If a recording is made you develop a special chemistry between the people in the studio. A magic thread is spun, it connects with them and with the delicate, that they create. That is, if the recording goes well.
If the shot goes wrong ... wires to form chains, all shot down. Often you hear on the radio: the sound of voices tense, the music is just a little 'little 'too discreet and mixing more than offset a little' too much. The overall effect sounds like a chain dragged through a hollow floor.
Remembered a couple of simple things can help your first shot will be much less painful. Most of them are common sense. But the funny thing is that common sense is only together, after you get hurt.
1 The Little Red Light
Most studies have a red light outside the door of the study. If the red, it means thatAudio is stored in or transmitted from the study. In any case, means a microphone somewhere and every sound that you make, as we entered the studio could be included.
The microphones can be inside the soundproof booth. Or the microphones can be active in the studio. This means that you could ruin a perfect shot with a nervous giggle.
So when going into a studio (if there is a red light or not), the basic rule is to stay quiet until you see what Ihigh
2 Eat, drink and be merry
But not in the studio.
The equipment in the studio pays a lot of money. It also stores large amounts of data, programs and connect the traces. So in general it's a good idea not to drop or spill anything on the device.
Take the tail of the sound engineer. He or she will probably invite you to bring a drink, some catering.
Just keep all liquids away from your desk. And the speakers are not the coffeeTables.
3 Do not Phone Home
In general, no mobile phones to be used in a study. (Neither should be used in a movie - and we all know how that works).
In general, the phones must be switched off, even the quiet that vibrate like crazy on top of glass coffee tables.
The obvious reason is bleeding noise. If you're in the studio recording without microphones top and super-directional sound, you could have your phone noise at the endbuilt-in recording.
In addition to this, it is very annoying to try for an artist of character and voice lines to provide a one-way conversation with the exercise. Ditto for the engineer tried to concentrate on mixing.
4 Talk the talk
If the client and is the first recording, you might initially find the whole process wonderful. After a while ', could become a bit' boring. Above all, the engineering and mixing.
What is right - if you have lovedListening to music on the same joke a hundred times, you have to be behind the mixing desk.
We can not happens when things are very boring, but actually made magic.
So if you fancy some company step outside for a chat. Or at least ask the technician if the mind you go about your business. If you do not mind jabber away. But in general, but only in the gym, if you are interested in the process or can make a significant contribution.
Stick toBusiness. Finally, you pay by the hour.
5 The Dance - Who leads
This is a fun. A real murderess at times. If a piece of commercial audio (ie, a voiceover for television, corporate video, radio commercial or an ad on-line) is recorded, some pages are usually involved. These are the voice-over artist, sound engineer, and author for the client / agency person / any approvers.
Someone needs to tell the voice-over, what they say and howto say.
Just one.
When two people pass one way, disaster threatens. In my experience, the person with the best radio-ears director is usually best.
Voice over artists to listen to, the terms are often in a study - the words "Say it with a smile" and "focus more on ...". You know exactly what to do when they hear these words, because they are qualified professionals.
If a person with non-radio ears tell them, "they say, like the yellow color ...", he says,What they do. He leaves a lot 'of room for uncertainty and neck restriction frustration.
This does not mean that all other opinions are less important than the director. In fact, all input is crucial. But only an opinion at a time, and once the director (in my opinion the writer or engineer) is the best way to damn him or her can possibly be given.
The director then asks all other currently available for questions and thoughts. At this point the wholeProcess begins again, and progress in another direction, if the customer is not satisfied with the delivery. If everyone is happy, you can get out of a jacket and the voice-over.
So basically, for the director to ask for feedback before you waiting to step in and save the recording. But before the voice-over artist to jump out of the studio!
Children 6 Recording
It 'difficult for children of authenticity of documents. Often the best way to start is to get rid of the parents. Get theParents out of the studio (unless the child is a freshman and anxiety for all the keys and foreign).
Not only the parents distract the kids, but they love to do even more direct as a customer. That usually helps others to just start acting all screaming in the room, such as children and even more directions, the frightened child.
On the contrary, a good director (wearing headphones) in the cabin with the baby sitter (without headphones). We discuss everything exceptthe script, to feel the baby noises. Finally, the Director will be sneaky attempt to get the line, of course, the child in response to a question independently. Or coax the child over by the more natural sound.
Older children respond well when the idea of the display, he explains, are able to imagine themselves in this situation. Most of the time they can then select the desired course line.
All these nice trick is to try to get out of a natural sound deliverythe child, because children seem terribly automate reading.
None of the above applies if the entire business (including the unpronounceable name of client and 15-digit phone number), should be read by a child. I have no idea how to do that too. Maybe you rent an adult and change the tone of voice? Not recommended, but doable.
7 Sound and Music
It 's funny, sound effects and music tracks to be selected. Here, everyone can come and give their opinions freely.
If youa piece of music you want to listen, and you think that is great for your business, do not hesitate to ask the engineer to him falls the item you just recorded. You will hear immediately if the voice matches the music in the sound and feel.
If you have a specific song in mind, leading to registration. Probably will not be able to use because of copyright restrictions, but it gives the technician a good idea of what you have in mind.
Identify what you wanton the route: It 'the pace? One specific tool? The overall emotional, remember? Once you know what you want - that the application is sent to your technical short: game specific sound. But like any piece of music they play along with the recorded voice at first, if it works.
Even the sound effects are a blast. This is often an engineer to show what a great manipulator, he said. It may sound like the blow of a small mini port 1960 as the limited movement of a Bentley.Only through the manipulation layer.
Trust your creative team. And trust your instincts. Respect the people and processes in a radio studio, and you will be thrilled with the results.
(C) Lizelle Smit - All rights reserved throughout the world
